5 Quick Wins to Boost Your E-commerce Conversion Rate

You don’t always need a complete overhaul to improve conversions. Sometimes small, strategic changes can make a significant impact. Here are five quick wins we frequently recommend in our audits.

1. Add Trust Signals Near the Buy Button

People need reassurance before handing over their credit card. Add these near your checkout button:

• Security badges (SSL, payment processor logos)
• Money-back guarantee
• “Free returns” messaging
• Customer review count

Why it works: Reduces purchase anxiety at the critical moment.

2. Simplify Your Mobile Navigation

Over half your traffic is probably on mobile. Check if your mobile experience has:

• A sticky “Add to Cart” button
• Easy access to cart and search
• Large, tappable buttons (at least 44px)
• No horizontal scrolling

Why it works: Mobile users are impatient. Every tap should be intentional.

3. Show Shipping Costs Early

Nothing kills a conversion like surprise shipping costs at checkout. Options:

• Display “Free shipping over $X” in the header
• Show estimated shipping on product pages
• Include shipping calculator before checkout

Why it works: Eliminates the #1 cause of cart abandonment.

4. Reduce Form Fields

Every field you add drops completion rates by roughly 10%. Audit your checkout:

• Do you really need a phone number?
• Can you auto-detect city/state from ZIP?
• Is a separate billing address necessary by default?

Why it works: Less friction = more completions.

5. Add Urgency (Without Being Sleazy)

Genuine urgency motivates action:

• “Only 3 left in stock” (if true)
• “Sale ends Sunday”
• “Ships tomorrow if ordered in 2h 15m”

Avoid: Fake countdown timers that reset on refresh. Customers notice.

Why it works: Overcomes the “I’ll do it later” mindset.

The Bigger Picture

These quick wins can make a real difference, but they’re just the beginning. A comprehensive CRO audit looks at your entire customer journey to find both quick wins and deeper opportunities.

Want to know what’s specifically holding back YOUR store? Request an audit and get a personalized action plan.